.At the launch of Astrid Andersen's brand new line Stel, a discussion held outside on a boat dock, The Road's 2002 track "Switch the Page" was actually blowing up away from the sound system. It was actually a star-aligned, emblematic instant, because the London-trained professional is actually starting a brand new section in her fashion trend life, this time centering the work around herself.Andersen's a lot marvelled at name menswear company was actually centered, multicolored, as well as streetwise. Along with Stel, she revealed in a pre-show job interview, "I need to sit comfortably at the facility of it perhaps a lot more this moment due to the fact that right now it is actually a women's damage brand, and it is actually extra regarding me as well as my private referrals." Stel additionally reflects Andersen's progression as an individual. After ceasing her line, the professional returned home to Jutland in the North of Denmark as well as possessed two kids. She is actually certainly not the individual she was back then.Shifting equipments in vogue is actually challenging to do. Brands seem to handle lives of their very own, and it's very easy to become pigeon-holed. Stel breaks with some of manner's rules. The tag is going to show in-season, so what is presented will certainly be actually readily available for investment. Concurrently, seasonality is actually less important in the Stel equation than significance. Assortments are going to be actually recognized through variety (01, 02, and also 03 were displayed in Copenhagen), the concept being that you can come together pieces around "times" both in your outfit as well as on the selling floor. Andersen views no demand for a garment to be left just because the schedule webpages flip. "The direct translation of stel is physical body," she mentioned, but it [refers even more to] a fundamental structure in a sort of commercial method it [also explains] a collection of valuables-- when you refer to a tea set, you will name it a stel. For me, that was pretty an intriguing starting aspect in relations to the tip of creating both antiques, yet likewise one thing that's a brand new base." Possessing styles pose on scaffold was fortuitous as it suggests many analogies. There is actually development, which connects to building a brand-new company, and the concept of help relates to her idea that clothes ought to work for you. Stel is actually, in essence, a sort of modular offering, yet not one with the angularity of one thing like Legos or even stacked Mu00e6rsk shipping compartments. Activity, firm, and empowerment are part of Andersen's plan. "When I refer to the brand name, I possess this tagline: modifying that you can easily glide in, denim you can dance in, shirting you can take a trip in." Freedom, happiness, activity.